Collaborative rebranding for Onyx, a corporate eco-friendly distribution company. Who wanted a modern take on eco-friendly design. We utilized a triangular grid to make an abstraction of the letter "O" in Onyx. We then used the counter space of the logo symbol to create an abstract leaf motif, which communicates the eco-friendly aspect of the brand. We chose to use an earthy color palette, because Onyx is a stone that comes from the earth.
We also branded Onyx’s partner company ReNew, which is a full line of durable 100% compostable bags. The products from ReNew are all made from natural renewable resources. For example the ReNew plastic bag is made from corn which allows less carbon emissions to be given off during the manufacturing and transportation of the bags vs a petroleum based plastic or paper bag.