This is an example of one of the property brochures I helped create for CBRE while at Frey Design. The purpose of the brochure is to strike the attention of brokers who would be interested in leasing the building(s) presented. The brochure is intended to be viewed on an iPad in landscape orientation. After reviewing the previous brochures that were made, we established one of our main goals as a team to improve upon the way finding.
We wanted the viewer to be able to tell where they were at in the brochure at all times. To do this we introduced the use of section dividers, and breadcrumbs in the footer. This brochure in particular features an Amazon fulfillment center that is up for lease. The colors seen throughout are inspired off Amazon’s branded color palette. I helped establish these colors as well as the layout, typefaces used, table styling, and photo cropping.